[Liu Yue: 18117491099 QQ: 3113898251] open cafe, do not blindly pursue the tall. Coffee machine that is a variety of instruments to buy, do not have to pursue high-end configuration. With the growing prosperity of the coffee industry, a variety of coffee machines and equipment innovation stunning, gorgeous, and its price is also rising prices amazing. Plainly, a coffee machine and equipment, with medical equipment, as already entered the era of huge profits, and its momentum beyond the latter. So, do not greedy for large ocean. Do not open the cafe blind greedy big ocean, we must do what. Too high because of the use of machinery and equipment, will increase the operating costs, but also makes increase of the maintenance and equipment maintenance costs. Take an espresso machine, you have to count, how many cups of coffee do in order to make money to buy the machine back. And every cup of coffee you how much pricing. If the machine is very expensive, and underpricing each cup of coffee, it is not good to recover costs. In fact, just a casual cafe place, but also a common drink coffee, but modern commercial coffee packaging a more elegant. Use a variety of gorgeous coffee machine and appliances, increased operating costs, also contributed to the price of coffee; if everything towards the end of development, then make coffee out of touch with public consumption. Do not blindly pursue the tall business, or to consider whether the public will accept, as well as the level of consumption of the public. Coffee in some areas of the country, or something small congregation, awareness and acceptance is not high. Although the prospect of the coffee industry is very broad, but the relative lack of mass base. Commercial development, while leading the consumer, or to close to the public, the first is close to the public on commodity prices. However, the device on the tall, fueling the price of coffee, make coffee growing highlands floating above the level of mass consumption. Thus will become a small minority. Domestic coffee industry development up to now, is that fire two kinds of people: Professor coffee production technology, people, machinery equipment manufacture and sale of coffee person. Some cafes open people, but to survive in dire straits - the cost of raw materials, utilities, rent, labor and employment, as well as increasing the cost of machinery and equipment, so the cafe business increasingly difficult. Many cafes, because operating costs have continued to increase and make ends meet, and then closed collapse. Here also called coffee appliance manufacturing equipment and operators, in the introduction of new equipment, but not reimbursing the pursuit of immediate interests, but to go long-term considerations - Do not put the price of coffee making equipment too unrealistically . Otherwise, a series of chain reactions, affect and restrict the development of the coffee industry. The higher commodity prices are not more people to buy, if the price of coffee due to equipment costs lead to higher and higher out of the public will be wasted. Commercial development, after constantly, eventually back to nature. As today's Japan, there are many people like to flip and feature phones, not smartphones, this is a back to nature. So, do business, or from reality, do not blindly pursue high-end atmosphere on the grade. If the pursuit of tall, depends on where the market is suitable for the environment and consumer groups, is coordinated with the cafe's location. Coffee tastes better if the key technology and equipment is also very important, but not too luxurious. If the equipment out on a big house, so the decoration and furnishings should support, and services should be coordinated and more on the grade, to bring customers superior service and enjoyment. However, the cafe is too luxurious, it is inevitable to scare away customers. So, do what everything right, according to their financial resources to purchase equipment and renovation, do not blindly pursue one step.